WHAT’S IN IT FOR ME?

Most people look only at their job, their immediate customers, and their immediate suppliers. Paul Zane Pilzer teaches you and your associates how you fit into the entire economy, and how to use this knowledge to uncover new opportunities and grow your existing business.

It's Not Just About Business


Pilzer's unique view of our world economy where each person is remunerated by how well they serve other people - the more happiness you create for others by providing products and services, the higher your immediate cash remuneration. After reading this view, Sam Walton, the founder of Wal-Mart and then the richest man in the world, wrote to Pilzer: "I am amazed at your business capacity and your ability to explain it in layman's terms." Pilzer's work is taught in leading business schools throughout the world and he has been a paid advisor to hundreds of top CEOs, including two recent U.S. Presidents.

Understanding the Food and Medical Industries

The actions of the $1 trillion food industry and the $1.5 trillion sickness (medical) industry have led to the coming revolution in wellness. Indeed, it may be impossible for someone to learn how to take care of their weight or their wellness, or grow a wellness business, without fully understanding these powerful $2.5 trillion combined industries. The shortcomings of these industries have led to the sad state of affairs where Australians have both the highest rate of obesity and the highest rate of skin cancer in the world.

The Emerging Wellness Industry

The coming worldwide phenomenon of wellness - a new emerging industry that is already achieving sales of $200 billion in the U.S. and on its way to become a $1 trillion industry in 10 years. As Pilzer parallels the future growth of the Wellness Industry to the past growth of the $1 trillion auto industry and the $1 trillion PC industry, you and your associates will begin to see what you need to do to get in early, and stay in to achieve maximum success.

Why Wellness Will be a Trillion Dollar Industry

The four main reasons the Wellness Industry will achieve $1 trillion in sales, a fivefold growth, in just 10 years, and how you can insure your business will be included:

1. Demographics - Baby boomers are the current primary market and are expanding. Who are they, where are they, and what motivates them most for wellness purchases?

2. Consumer's Unlimited Propensity to Consume Wellness Products - How one wellness purchase leads to another, and how eventually only the highest quality wellness products win in the long term. How you can build your wellness business by working with your competitors instead of against them.

3. New Products and Services - The best of wellness products and services are still in the laboratory and just now coming to market. The automobile itself is just one component of the $1 trillion industry which now includes repair shops, gas stations, tires, and the like. Similarly, actual personal computer sales are much less than the total $1 trillion total market for personal computers, printers, monitors, internet connections, etc. Wellness will be no different and wellness professionals must learn how to capitalize on the total industry versus just one product or service.

4. Health Insurance Reform - As consumers discover that real wellness products exist, they will demand them from their politicians and their employers. Moreover, governments and companies are realizing that the only way to control escalating medical costs is through prevention and wellness. These two factors are leading to massive reforms in who controls the purse strings of medical spending - all in favor of wellness. You must understand how and why this is happening to insure that your wellness product or service will be covered in the reform of health insurance.

Pilzer will walk you and your associates through the details of these four reasons. Pilzer will examine in detail several "wellness revolutionaries"-and you will learn from both their successes and their mistakes. People like Steve Demos who built a $300 million soymilk company by making his competition (the milk dairies) his main distributors. And people like Chef Paul Wenner who built the first $100 million vegetarian burger company only to lose out to competition.

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