|
NUTRITIONAL SUPPLEMENTS
"One of the fastest growing sectors
of the wellness industry today is the vitamin and nutritional supplement
business. But until very recently, this business was almost entirely
limited to treating sickness. In the twentieth century it was discovered
that there are 13 essential vitamins required to maintain good health
that generally cannot be manufactured in the body. And more recently
it has been discovered that these same vitamins are able to prevent
disease from happening, make us feel even ‘better than well’,
and even slow the aging process as well.
Today almost 50 percent of Americans take some sort of nutritional
supplement, and industry sales for these products exceed $70 billion.
Yet the vitamin and mineral industry has only scratched the surface
of what is possible. For we are just beginning to understand the
biochemistry that explains how vitamins, minerals and other supplements
work.
Many potential customers have never heard of wellness products and
services, let alone tried them. Medical science has told people
for too long to expect and accept declining health and energy levels
as they age.
Yet each of us knows someone who has had a wellness experience:
a boy with a new vitamin regime who now focuses twice as hard at
school, a former athlete using glucosamine who has returned to bicycling
without knee problems, or a girl taking echinacea who no longer
misses school because of colds.
In each of these cases, the initial purchase of a single wellness
product or service ingnites quantity demand – the demand for
more of what they had just purchased – even though they didn’t
even know it had existed before they had purchased it. More than
any other factor, this unlimited propensity to consume wellness
products and services will take the wellness industry to $1 trillion
and beyond by 2010."
Hear more about how the wellness revolution will impact on the vitamins
and nutritional supplements industry at The Paul Zane Pilzer Seminar,
touring Australia and New Zealand in September 2003.
BACK
|
