BEAUTY AND SKIN CARE

Ultimately, the demand for all wellness products and services is driven by the desire to slow down the effects of aging.

While many people think of the wellness industry as exercise, nutrition, weight-loss, vitamins and supplements, and skin care, the main purpose of all of these businesses is to slow down or reverse the effect of age on the human body.

Recently, thanks to new technology and a better understanding of how human cells age, anti-aging products themselves have emerged as a new standalone component of The Wellness Revolution. These products range from nutritional aids that slow down the body's DNA-driven biological clock, to skin creams and treatments which repair damage from age-accelerating diseases like obesity, malnutrition and sunburn.

In Pilzer's upcoming first-time-ever seminar tour of Australia this September, Pilzer will be discussing how our DNA and our biological clocks ultimately causes the demand for all wellness products and services, and how we are close to cracking the DNA code for how we age. The cracking of this code will lead to endless new Wellness Products and Services that will drive a never-ending demand for the Wellness industry.

Pilzer has seen this all before in two other now-trillion dollar industries--automobiles and personal computers. He explains:

"As with automobiles in 1908 and personal computers in 1981, the best new wellness products and services are still in the laboratory and will be coming onto the market in the next few years. Already today, with a simple swab on the inside of the mouth, it is possible to examine a person's DNA and predict his or her probability of developing certain diseases. Using this information, a wellness entrepreneur could target specific exercise, food, vitamin, and supplement-based therapies-adding years in both quantity and quality to the life of a customer. But even this immediate opportunity pales in comparison to what is coming next-for we are getting close to cracking the genetic code for aging itself, and once we do, the wellness industry will be at the forefront in distributing the resultant products and services."

Pilzer has studied the Wellness Industry around the world as is considered the leading authority on this subject. This past year he has given seminars on wellness throughout Asia, Europe, and North and South America. He is especially pleased to be coming to Australia because he feels that the Australian per capital consumption of wellness industry products will be the highest in the world for two reasons: First, Australians have a love of the outdoors and physical activity which drives an intense desire for wellness; and second, Australians have the greatest need in the world for wellness as evidenced by Australians having the highest rate of obesity in the world and having the highest rate of skin cancer in the world.

Participants in Pilzer's Australian seminar will learn the history and foundation of the wellness industry, and how they can find the best opportunity for themselves in this emerging field. Pilzer's wellness seminar is a must-see for anyone already involved in the Wellness Industry, or anyone seeking to stake their claim in the hottest and fastest growing industry on the planet-Wellness!
Hear more about how the wellness revolution will impact on the beauty and skin care industry at The Paul Zane Pilzer Seminar, touring Australia and New Zealand in September 2003.

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